Collab branding

Brand collaboration

Creating a brand for our collaboration has been an exciting process. We decided to have an eye to represent our logo as we wanted to show the omnipresence we have on the world we will potentially create in our music video.

It took me two weeks to design it, down below are some screenshots of the process. I learnt many new editing techniques and played around with green screen for the TV, object animation for the eye blinking and glitch effects.

I practiced colour grading and changed the tones of the green screen video to match the mood and colours of the logo. I did this to create a harmony and make it less disruptive and less realistic (psychedelic vibe).